UK’s Digital Leaders – Feb 2021
We’ve just launched a new study for our client, BearingPoint, which has ranked UK retail the top industry sector for digital maturity for the first time – with nine out of the top ten UK companies’ retailers – with Ocado (Ranked 1.), Curry’s PC World (Dixons Carphone) (2.), ASOS (3.), M&S (4.) and Argos (5.).
BearingPoint also found that fashion retailers, Boohoo (8.) and Zara (10.) featured in the top ten, with the report highlighting that digital product experience is a strength amongst these companies. Although UK companies scored an unsatisfactory average score of 2.6 for digital marketing, the study found that ASOS, with a score of 4.01, was the best performing company in this dimension.
Stuart Higgins, Partner at BearingPoint, said:
“Retailers lead the way on digital maturity in the study, dominating the top 10, and boasting the digital leader for the UK in the ranks. However, this is no time for retailers to rest on their laurels with customer expectations evolving at pace, now is the time to double down on digital.
Whilst fashion retailers are focusing heavily on the digital product experience, there are significant areas for improvement within digital customer service and digital marketing strategy to remain globally competitive. Our study found a number of underutilised aspects of digital marketing including display advertising, Search Engine Optimisation (SEO) and Pay-per-Click (PPC), which are independently complex processes.”Back