Four days…four FT pieces – Feb 24

Globally The Financial Times reaches a readership of over 22million, and in the UK this figure is in excess of 7million. Its own readership data shows that around a third of readers (32%) are C-suite executives, 60% are business decision-makers, and around a fifth (22%) are IT decision makers.

So, when we landed four pieces of FT coverage for clients in just four days, we were more than delighted – particularly as one of our clients’ primary target audience is IT decision makers. The pieces ranged from including expert commentary to a blend of commentary and client data. Here is a quick list with links if you would like to read more:

Then, our client Nash Squared, and group company, Harvey Nash were quoted in the same Financial Times feature, looking at diversity in the tech sector.

First, the piece mentioned findings from the Nash Squared Digital Leadership Report – that found that companies that only require people in the office for one or two days a week hire 27% more women than those with five-day mandates.

Then, Andy Heyes, UK and Ireland managing director at Harvey Nash said that progress in gender equality in the tech sector is ‘glacially slow’. He then argued post-pandemic gains were largely due to the greater acceptance of homeworking — and are now at risk as bosses press staff to return to the office. He concluded by saying: “Equality, diversity and inclusion is deprioritised in a downturn.”