Out with the old and in with the new – Jan 18

After a decade as DWP we decided it was time for a change, and we’ve therefore rebranded to ProServ PR. Why?

Well, pushing aside the often amusing, but sometimes frustrating fact of being confused for the communications arm of the Department for Work & Pensions, we felt (like many other companies that rebrand) that we needed a name that better represented what we do.

Since we were established, almost all our clients have either been operating in professional or financial services – so the name ProServ seemed very fitting. Those of you that haven’t been a client, journalist, or associate, are probably unaware that our clients have included some very significant brands in accountancy, consulting, and law, such as – KPMG, Cognizant, BearingPoint, the Management Consultancies Association, Source Global Research, The British Institute of International & Comparative Law, and The Bingham Centre for the Rule of Law.

We’ve also done some really interesting work in financial services. For Clifton Asset Management, and their brands, Pensionledfunding.com and Alternative Business Funding (ABF) we’ve changed widely held perceptions of Pension-led funding at many levels, and for ABF, we’ve helped force change in small business finance – and as a result – our Bank Referral campaign reached the finals of the CIPR Pride Awards.

We’ve also spread our wings and gone global. We no longer just get our clients in the UK press, we achieve results in the US (The Wall Street Journal and Bloomberg), Australia (The Australian and Australian Financial Review), Germany (Handelsblatt and Wirtschafts Woche), GCC (The National and Saudi Gazette), and in France and Norway (Les Echos and Kapital).

For our clients, the move to ProServ will have little impact on our working relationship (other than our change of contact details). Our experienced team and our ability to deliver time and time again remains intact. But, for those of you who haven’t worked with us, the change to ProServ may just help you notice us, and better understand what we do.