Working in PR we all know that so much is based on media relationships but there is still a sense of reward when you see the results of working with journalists who you have known for more than two decades.

This time we worked with the excellent freelance business and management writer, Alison Coleman to provide comments for her Forbes feature, published on 21st July, looking at Why small businesses are using AI to plan for Geopolitical Uncertainty.

Emile Naus, Partner at BearingPoint was quoted in the feature as saying: “AI, more specifically deep data analytics rather than Large Language Models, is very good at identifying weak signals and distinguishing between meaningful data and noise.”

He added that it is also helpful to model the impacts, based on a much broader forecast option, saying: “For smaller businesses, there are now options using data platforms that mean these capabilities do not need to come with large, up-front investments. But it is not perfect and can only work with the data that is available.”