Studies have proven that thought leadership influences purchasing decisions in professional services. For instance, a report in 2015 found that 96 per cent of management consultancy buyers said thought leadership was a significant factor in selecting a consultancy, and 93 per cent said high quality content raises their opinion of an individual firm.
A content marketing strategy for professional services firms needs to take a slightly different approach to other industry sectors, as the key aim is often to demonstrate an organisation’s expertise at both an individual and firm-wide level. Demonstrating this expertise will keep a consultancy/legal/accountancy firm front of mind with clients and build trust with prospects, which in turn will lead to inbound enquiries.
All of our PR campaigns are based around promoting a range of content, which includes market/industry reports or rankings, white papers, and insight/opinion pieces. We’re comfortable working with third parties to shape content, or can start from scratch – providing content consultancy, writing and design support. We can also advise on a range of supporting visual assets, and the approach towards disseminating this content effectively through all marketing channels.Back