Retail has always been an important media sector for our longstanding client, BearingPoint, but this year we have had a particularly successful start to the year targeting this industry sector media.

First, we managed to secure an opportunity for Claire Wallis to join the judging panel for the prestigious, Retail System Awards. We then created two media opportunities for BearingPoint’s Claire Wallis and Emile Naus to appear as guests on the weekly Retail Sector magazine podcast, Talking Shop. Emile was interviewed on the 12^th February which led to a 50-minute Podcast, which has been heavily promoted by Retail Sector, and has been made available on Spotify or Apple Podcasts. Claire’s interview will take place later in the Summer for her Talking Shop Podcast, but her comments on automation were published in Retail Week in February.

We also liaised with Silvia lacovcich of Retail Systems magazine as she was writing a feature looking at why Boohoo has rebranded as Debenhams Group, pivoting to a marketing place model. Claire Wallis was lined up for interview with coverage appearing in two features, one on Fenwick’s restructuring on 17^th March, and the second on Boohoo rebranding as Debenhams Group on 20^th March.

Finally, we secured an interview for Claire Wallis with Cynera Rodricks of Retail Sector magazine to discuss the impact on the sector of ASDA reintroducing ‘Rollback’ promotions. The interview took place, and Claire was quoted in this Retail Sector feature on 23^rd April.